![]() ![]() At other times the seasons are just themed after whatever cute design one of the artists has come up with.Īs a result of this, there are dozens and dozens of different designs and characters that fall under the Rilakkuma umbrella. Sometimes the seasons are tied to particular holidays (Halloween, Christmas). It’s how San-X keeps the Rilakkuma fanbase spending, see. See, the thing about San-X and Rilakkuma is that there is a new “season” every few months, and that season comes with a deluge of new merchandise, all bearing the new designs of the new season. In this case, the “towers” are characters from the Rilakkuma IP, in their various popular costumes and poses. If they do that they’ll cause damage, and if too many enemies slip past your defences, it’s game over. Those towers then attack enemies as travel past on a pre-determined path, and your goal is to place the towers strategically enough that no enemy successfully runs through the gauntlet and reaches the other side. You have a number of “towers”, and you place them in predetermined spots on a map. ![]() Korilakkuma Tower Defense is a classic take on the once-giant genre. However, if Korilakkuma Tower Defense – a new free-to-play game on iOS and Android – is anything to go by, perhaps San-X and its video game partners are starting to figure this out. There have been some Rilakkuma titles too, and most of them have also struggled to turn heads. Sanrio has also historically struggled to gain much traction with video games despite there being many, many Hello Kitty games over the years. One area where both have work to do is when it comes to video games. A little like Disney has become loathe to use Mickey Mouse, Sanrio seems trapped in a space where the company refuses to take creative risks with Hello Kitty. By contrast, Hello Kitty has become a conservative and traditional highly protected brand. ![]() ![]() Rilakkuma saturation is also far more compelling in Japan (or, at least, it was the last time I was there), with far more interesting shopping, themed café, and special events going on. The animated Rilakkuma TV series is one of Netflix’s most beloved things. Related reading: Rilakkuma: Our generation’s Hello Kitty & Japan’s new spirit animal superstar.īut Rilakkuma is definitely pulling ahead in many hearts. It’s a real Romeo & Juliet “two houses in fair Verona”-level rivalry. Hello Kitty is the creation of the mascot company, Sanrio, Rilakkuma is the creation of the mascot company, San-X. Once the darling of Japan’s deep and beloved mascot culture, Kitty is under serious threat of being replaced by her direct rival, Rilakkuma. The only problem I saw is that it's quite expensive.Hello Kitty faces serious competition nowadays. The burger also comes with french fries and 2 onion rings which were also delicious since they didn't feel they were soaked in oil as the ones from, say, Burger King. Both my boyfriend and I ordered the Rilakkuma burger and it was delicious! The meat was juicy and had a very rich flavour that was enhanced by the fresh lettuce and tomato it has inside. I'm a small girl and I felt full but not bloated! If you eat a lot, you might be left with a bit of hunger so I recommend coming here for dinner. The taste was amazing as well and the dish is so well presented you even feel bad for eating such delicate and cute food! The portion was just fine. The music was a chill and relaxing bossa (I believe it's the Rock in Bossa album) and the lighting in the restaurant was just perfect. Every seat had Rilakkuma plushies you could hug and touch while having your meal and the waiter (who was very handsome) served us really fast. I had a great experience here! Yes, it's a bit expensive (for which I give it 4 stars) but I think it's worth it :) I came here for the Rilakkuma themed menu and it was completely amazing. ![]()
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